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Rick Ross adding some Boom to a Nike advert

Forget about the rumoured sex tape, Rick Ross has bigger fish to fry. His 19 second spot for Nike’s new ad campaign shoes hims porting a chain of himself with a chain of himself on. Not confusing at all. Diddy does it again after becoming his manager. Boom!

Rafael Nadal Amazing 360 shot (US Open 2010)

Rafael Nadal pulls off an audacious shot in the Quarter Finals of the US Open 2010 against his opponent Fernando Verdasco. Seeing this live must’ve been maddd :O wow. Epic. Bravo.

Rafa king at Wimbledon again

The world number one secured his second crown in SW19 after easing to a 6-3 7-5 6-4 win over the 12th seeded Czech on Centre Court in todays final. The 24-year-old, has also become the first Spaniard to win two Wimbledon titles and joins the likes of Andre Agassi, Ivan Lendl, Jimmy Connors, Fred Perry and Ken Rosewall on the all-time grand slam titles list. Tomas Berdychwho had knocked out both Federer and Djokovic in the previous rounds had no answer to Rafa’s forehand, who barely had to go into 5th gear.

 

New Arsenal kits

Arsenal Football Club revealed its new away kit for the 2010/2011 season. While the yellow reflects the Gunners’ past, the redcurrant pinstripes and cuff style sleeves echo design features further back in the Club’s heritage to its Woolwich Arsenal days. Combining traditional elements with new age technology, every shirt is made entirely from recycled polyester, each crafted from up to eight plastic water bottles as part of Nike’s ‘Considered Design’ programme. The improved Nike Dri-Fit fabric, now 13% lighter than previous kits, helps to quickly evaporate moisture by drawing through the fabric to the surface and keep players dry. Personally, i dont like the look of it and i just cant see my self wearing this kit.

They have also revealed a new home kit for the 2010/11 season and is on sale from Thursday 29thJuly. The 70s style shirt is made up of a block red body with a white round neck collar, and white sleeves. Inside the shirt on the back of the club crest is inscribed Arsenal’s motto: “Victoria, Concordia, Crescit”. I peosonally think its awesome and will definetly be adding it to my collection.

 

Nike – write your future : The chance

Campaign featuring the king talent spotter Arsene Wenger, the promotional image uses beautiful type set against a wood background, creating  symbolic text.

Check out the video at 6pm today here

5 star Rafa back at No.1

Rafael Nadal won his fifth French Open title after beating Robin Soderling in Sunday’s final, 6-4 6-2 6-4 in front of a capacity crowd on Court Philippe Chatrier. Nadal never dropped a set all tournament and has been simply unstoppable. The win also saw him close in to within 1 french open title of Bjorn Borg who has 6 and regain the world No.1 overtaking Roger Federer once more :)

Inter Milan Conquer Europe!

they completed a hat-trick of trophies by winning the Champions League final against Beyern Munich. Jose Mourinho and Gabriel Milito were central figures to the clubs succeses and sublime Militos double tonight only proved the case. Nike produced this beautiful illustration marking Intersvictory as they…’write the future’

Nike World Cup Promotional Advert

This beautifully captures everything about football in a movie like style. All the passion, glamour and desire. The main players being Drogba, Rooney and Ronaldo who seek to ‘Write their future’ Nike dont play around when it comes to adverts and everything is point from the editing to the camera work.

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